The 2023 Gerber Baby Search is officially on!

If you have a baby or know someone who does, you’ll want to read this to see how your baby can be the next Gerber Baby!

The 2023 Gerber Baby Contest

Gerber has officially opened the call for entries for this year’s Gerber Baby Photo Search.

As you may know, they do this Gerber Baby Contest every year!

This year, things have changed a little bit…

For the first time ever, Gerber wants parents to share their own childhood photos as a throwback to their Gerber Baby days, along with photos of their little ones.

For the program’s 13-year anniversary, Gerber will make a matching monetary donation of the winning baby’s cash prize to support March of Dimes‘ maternal and infant health programs, which protect the health of families today and for generations to come.

So, it’s time to dust off those old baby pictures of you and grab the cutest baby picture of your little one and submit them!

“This year’s program honors the full-circle journey from baby to parent in a fun way, uniquely connecting parents with their little ones,”

“Each year we are blown away by all the submissions and look forward to supporting parents and caregivers who are nurturing this next generation. Through our partnership with March of Dimes, we’re ensuring this beloved tradition continues to provide resources and support to parents and babies who need them the most.”

Angela Madlangbayan, Vice President of Marketing at Gerber.

To celebrate generations of Gerber Babies with a nostalgic twist and showcase how we parent together in 2023, Gerber’s panel of judges are looking for cute baby photos of both parent and baby.

Whether your baby looks just like you or you have a hilarious throwback image of yourself as a baby to share, Gerber wants to see pictures of both parent and child and hear more about your story.


The Gerber Baby Grand Prize

This year’s prize package includes the opportunity to be the 2023 Gerber Baby, serve as ‘Chief Growing Officer’, be featured on Gerber’s social media channels and marketing campaigns throughout the year, a $25,000 cash prize, a new wardrobe from Gerber Childrenswear, a year’s supply of Gerber products, and additional prizes from ezpz® and BÉIS Travel. 

Wahoo! How exciting!!

How to Enter The 2023 Gerber Baby Contest

All parents and caregivers that apply are encouraged to share their submissions on social media with #GerberBabyThrowback for a chance to win additional prizes from Nespresso, Little Tikes, ezpz® and more.

And if you’re wanting to enter the actual Gerber Baby Contest, you can enter from May 31, 2023 at 9 a.m. EDT to June 10, 2023 at 11:59 p.m. EDT.

Parents or legal guardians are encouraged to submit their throwback content of themselves and their baby on Gerber’s website for a chance to have their child serve as the 2023 Gerber Baby.

Ahh this is so exciting! It would be SO FUN to see a Kids Activities reader win!!


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My name is Holly Homer & I am the Dallas mom of three boys…

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