H&M Opens in Dallas

Today at noon H&M is opening in Dallas. Fashions will be arriving daily from now on at the new two-story H&M store in NorthPark Center. I attended the Grand Opening party last night with three blogging friends who thankfully found the store a bit earlier than I did and allowed me to join them in what turned out to be a very long red-carpet line (that moved surprisingly quickly).

(me, Valerie, Jenny with Jill taking the picture)

The four of us had an extensive twitter conversation earlier this week discussing what one wears to such a momentous Dallas fashion event.

When we made it inside, we found mingling shoppers with drinks in one hand and H&M shopping bags in the other. This juggling act was intensified when bite-sized fancy food passed by on silver platters. I might have had several dozen strawberry tarts.   Shhhh. Our first stop in the large store was the kids’ section. It was a bit less crowded than some of the other areas which made it easier to browse, take pictures and grab hors d’ourves. These little girls’ sweater dresses were precious and displayed with a wide assortment of coordinating leggings. The price?   Under $15. The boys area was NOT skimpy.   This is major because as a boy mom I know how most stores devote 70% of their space to girls and the boys rack is in a corner. The pants hanging in this picture were a really soft parachute-type material and priced at $9.95. We couldn’t help but shop a bit for ourselves. When I saw this cream colored dress priced at $29.95, I lost all self-control and started grabbing things for my H&M Shopping bag. I brought home a gorgeous sweater, a flowered blouse and this cream dress and spent less than $85. H&M…What took you so long to come to Dallas?

She is Dallas info:   H&M is located in NorthPark Mall in Dallas.   The new location is one of 219 worldwide.   Doors open officially at noon today.   In celebration of opening day, H&M at the NorthPark Center will offer the first 500 shoppers in line an Access to Fashion Pass, valued from $10 to $500 in addition to fantastic opening offers and giveaways.   One lucky winner will receive an All Access Fashion Pass, allowing them early entry to the store before the doors open to the public. Once inside, the lucky winner will receive a personal style consultation from an H&M stylist who will help them to dress their personality in the latest trends from H&M!