It is that time of the year – the time when Gerber is searching for their new Gerber Spokesbaby.

If you have a baby or know someone who does, you can enter to have your baby become the new Gerber Baby!

How to Enter The Gerber Baby Contest 2021

The Gerber Baby Contest 2021 is in full swing. To celebrate the 11th anniversary of the Gerber Photo Search program, the 2021 PhotoSearch Winner and Spokesbaby will also be named its first-ever Chief Growing Officer.

How cute is that title?

To enter your baby, they should be between the ages of 0 and 48 months old and meet the following qualifications:

  • Infectious giggle
  • Ability to warm hearts
  • Passion for being the center of attention
  • Between the ages of 0 and 48 months
  • Demonstrate a shining personality and expressiveness

The Chief Growing Officer will help make big kid decisions on what little ones everywhere need to grow and thrive.

Responsibilities Include:

  • Steer – whether by crawling, wobbling, walking or running – Gerber’s® Executive Committee with big kid decisions
  • Eat tasty and nutritious baby food products
  • Act as the adorable face of the company
  • Appear on Gerber’s® social media channels and marketing campaigns throughout the year

The prize package includes the opportunity to be featured on Gerber’s social media channels and marketing campaigns throughout the year, a $25,000 cash prize, and a selection of Gerber products to ensure that all babies get off to the best possible start.

Doesn’t that just sound fun?

What is the deadline for the Gerber Baby Contest?

Entries can be submitted through May 10, 2021 at 11:59 p.m. EST.

Parents or legal guardians are encouraged to submit their little one’s photo and application at for a chance to have their little one named Gerber’s very first honorary Chief Growing Officer and Spokesbaby for the year.

Good luck! It would be so fun to see you and your baby win the contest!


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  1. I just had my first in July, this would be such an awesome experience for her. We definitely entering in 2022

  2. Im super excited I have 2 of the most beautiful bubbliest babies lol I cant wait to enter in 2022 🙂

  3. This competition seems disgusting. They give you $25,000 and then exploit your child on their social media for a year? Even if they offered more, I don’t understand why parents feel it’s okay to exploit their children before they can even talk or consent to becoming a public figure :'(