You might be wondering why it has taken me so long to get Be-Attitude #2 for Successful Sales People posted? Or perhaps you are just discovering this column? You can find part one on the BE-Attitudes of Successful Sales People here. The reason it’s taken so long is because I have been focusing on sales for our Summer Camp Guide! It looks great and I am super proud of the team at NorthTexasKids.com for the great job they did and to SheisDallas.com and QuirkyMomma.com for the awesome posts. It was truly a team effort! Holly and I were even on Good Morning Texas promoting our camps!
Why am I telling you all of this? I went to an amazing workshop, Launch on Purpose, in January and realized that I was not focusing enough of my time and efforts as a business owner on Lead Generation. To make money, we have to SELL, SELL, SELL. As women business owners we often think of sales as a dirty word but it’s not. Sales can be simple, fun and very profitable if done right and done often. Part of doing sales right is to BE PREPARED!!
BE-Attitude #2 Be prepared.
If you are in sales, make sure that you never walk into an appointment or cold-call unprepared. Know your stuff! Have your pitch prepared. Practice ahead of time. Also, visualize ahead of time what you want the client to purchase. Do the research to be clear about what his needs are. Be certain of who the client is and why your product or service will benefit her. Remember, it’s not about you! It’s only about what problems you can solve for the client. Don’t guess. Don’t oversell and never assume anything. My husband taught my kids the saying recently, If you assume, you make an ASS out of U and Me, when one of them made a false assumption about a friend that got them into trouble. If a client asks a question that you can’t answer, respond with That’s a great question, let me find out. Don’t be embarrassed not to know everything, be certain that you know where to find the answer. To be prepared is to embody confidence and boost the client’s faith in what you are selling.
Practical Action Step: When was the last time you sat down and wrote out your sales pitch and then practiced it in front of the mirror or with another person? Those of us who work alone sometime forget to practice, to speak out loud! Getting feedback from someone can help you tweak your pitch or be more creative!