
genius of marketing in action.
This marketing wizard has taken something that was unwanted, unnoticed and shunned and through grassroots advertising vaulted it into a must have in mere days.
A must have.
In mere days.
Because I have three kids I usually have things lined up 1, 2, 3. For instance, at the table they sit in descending age order.
They are easier to organize this way.
Lunches, drinks, baths, books, desserts, snacks, car position, sleeping position, laundry, haircuts, etc., etc., etc. all are arranged by age so I can remember who belongs to what.
Simple system.
Effective system.
I occasionally have to deal with the “I want to be first!” or “I want to be last!” but for the most part we just go 1, 2, 3. The end.
Well, not really the end because about a week ago Rhett(3) decided he wanted to have the middle drink when I was pouring milk at breakfast.
Let’s review that he is #3. He should be last and occasionally first.
Then he wanted the middle drink at lunch.
Then he wanted to sit in the middle in the tub.
And now he is in full press mode for the middle of anything, anywhere, anyhow.
The middle is the best.
He will only settle for the middle.
Well, boys 1 and 2 have been watching this. And guess what?
The middle is now where it is at.
I pour milk to choruses of “I want the middle one!”
Everyone is jockeying for the middle of anything, anywhere, anyhow.
And I am in the middle of the war.
Stuck in the middle.
I guess the next step is obvious. I am going to enlist his help in marketing vegetables, homework and clean rooms to the other two.
And after that you might just see him on TV selling the Sham-Wow…
Over the last few weeks I have had the pleasure of watching a 
Now you have to have another baby…that will make TWO middle spot!
Don’t I have the best ideas?
It is warmer in the middle! So funny! And thanks for swinging by my blog earlier today … your visit is much appreciated! : )
Man I wish I had your system before my “system” became pure madness. Thanks for stopping by the harbor earlier. I see you all had a blast at the DFW dinner. Got to meet my friend Jay the mad man. That looked like awesome fun.
Now I want to be in the middle. Who knew pop culture could start so young?
i want a sham wow. now.
Hilarious!
At least they don't know about the Middle Finger.
Two days ago, in the car:
"Mommy, can I tell you something? Will I get in trouble?"
*sound of doom* "No honey, you can be honest with Mommy and tell me. If it's something you did really wrong, we'll just talk about it and you won't get punished."
"Remember when we were at Disney & the Space Mountain man said I was too short (this was about a year ago)?"
"Yes…"
"I gave him the middle finger when you weren't looking. I'm sorry."
HOLY HELL!
absolutely the middle is the best…
It really is interesting how the oldest can manipulate the minds of the young. If only they would use this power for good, not evil!
I have one. But whenever he is with anyone, he doesn’t want to be first, he wants to be in the middle. Because then he is surrounded by those he loves being with.