Through the month of October you have been reading about the six charities involved in Team Escalade Texas, a multimarket, multimedia campaign in Dallas-Fort Worth, Houston, Austin and San Antonio involving six charities, 19 celebrities, four cities and one bold drive to change lives.
The Texas Cadillac Dealers announced Cure Duchenne and Taylor’s Gift as the winners of the challenge. The goal of Team Escalade Texas was to educate fellow Texans about the six chosen charitable organizations as well as to increase interest, volunteers and donations for those charities.
Team Escalade Texas began September 22 and concluded October 30, 2011.
Cure Duchenne will receive a $150,000 media campaign that launches in four cities in February 2012.
However because, the difference between first and second place was only 500 votes, Cadillac has opted to reward Taylor’s Gift as well with a similar media package in March 2012.
The other five charities were Love Hope Strength, Ronald McDonald House Charities, Special Olympics Texas and The YMCA.
Notable statistics include:
¢ An increase in the official Texas Organ Donor Registry of 90,000 since the Team Escalade Texas promotion began on 9/21 (there are currently over 112,000 people awaiting organ donor transplants in the US).
¢ 200 people have signed up to be bone marrow donors.
¢ Cure Duchenne’s Mindy Huber reported that a mom whose little boy was diagnosed with Duchenne back in January heard about Cure Duchenne through a post on one of the dealership’s Facebook pages. She has faced extreme challenges during the past 10 months: when she got the diagnosis, she was offered nothing in the way of support…no groups to join, no parent organizations to look into and no emotional help whatsoever.
¢ An increase in 14,100 plus fans on the Texas Cadillac Dealers Facebook pages.
¢ 408 people buzzed in using the donated BestBuzz app for a total of 170,422 Friend-to-Friend social impressions.
¢ Team Escalade Texas webpage accounted for 150,000 page views with an average of five minutes per visit.
¢ The Twitter campaign touched over 850,000 people.
¢ The teams participated in 47 events throughout the state.
¢ Had over 700 media write-ups.
¢ $750,000 in media support.
¢ Over 45,000 votes.
The celebrities who joined Team Escalade Texas team captain Drew Pearson were:
CureDuchenne — Daryl Johnston, Rocket Ismail, Dan Pastorini and Reid Gettys
Taylor’s Gift Foundation — Everson Walls, Danieal Manning and Mike Renfro
Love Hope Strength — Mike Modano, Brent Severyn and N.D. Kalu
Ronald McDonald House Charities — Randy White, Jay Novacek and Matt Bullard
Special Olympics Texas — Carly Patterson, Laura Wilkinson and Zina Garrison
The YMCA — Brian Cardinal, Derek Harper and Alphonso Roundtree
Congratulations to both charities! We truly enjoyed working with each of them and all of them were all so deserving.